The Wrapup

"Knowledge is of two kinds. We know the subject ourselves, or we know where we can find information on it." -- Samuel Johnson

You can boil successful Netwriting down to this simple reality... "90% perspiration and 10% inspiration."

Writing about something you know and love provides the inspiration. The perspiration is the effort required to stay focused on PREselling first. It's not always easy to put your desire to earn money into a second place position. but the PREselling foundation is critical.

Creating valuable PREselling content first is why SBI!-built sites generate so much traffic...

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The Netwriting Masters Course provides you with a solid foundation upon which to grow. You have a basic understanding of how to.

• Build traffic through valuable theme-based content.

• PREsell - this is the core of effective "pre-persuasion." PREselling builds trust and credibility and "warms up" your visitors so that they are open to what you are selling or recommending.

• Identify your Most Wanted Response (MWR) - You know what you most want your visitor/reader to do on your site. You know how to monetize your traffic.

• Determine your Ideal Customer's mindset -- It's important to get inside your reader's head and understand her feelings, wants and needs.

• Be benefit-focused - You can answer your reader's single most important question... "What's in it for me?"

• Flag your reader by creating an eye-attracting opening headline and subheadings -The key is to grab your visitor's attention and slow those scanning eyes so that your words are read.

• Develop seamless copy - You want to create a smooth flow that pulls a PREsold reader to your MWR.

• Build relationships and encourage repeat visitors by means of a quality e-zine - why stop at "one shot"? Encourage repeat visits and generate more sales.

The Netwriting Masters Course can, realistically, only get you started as an e-persuader. To become a great one (i.e., a profitable online business owner), it takes time and effort. and, more importantly, the right process.

To be successful on the Net, you need to follow a comprehensive process that builds income through content.

1) Develop a valuable product or service -- your own creation or someone else's!

2) Develop your own site in the niche that you know and love.

3) Fill that site with high-value content.

4) Use that content to attract your own niche-targeted traffic.

5) Build trust and credibility with your visitors.

6) Use content to PREsell your targeted visitors. And...

7) Convert that PREsold, warm, willing-to-buy traffic into sales or contracts.

8) Diversify your revenue plan to include other monetization models (ex., Google's AdSense, affiliate income, services, etc), all related to your site's theme-based content. This diversification will help you grow a stable profitable business that you own, one with true equity.

The process is very do-able if you have the motivation and the right tools. You provide the first ingredient and Site Build It! will look after everything else! Site Build It!

provides the exact tools at the exact time that you need in the process . with clear step-by-step guidance all the way.

You get to focus on creating high-value content and perfecting your e-persuasion!

Remember, it's your "words" that have the greatest impact on your Web site. and business. So that's where most of your time and energy should be directed.

Our best wishes as you write to success! PREsell... then sell! You can do it!

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